Do you ever wonder how your purpose and passion align or question why you do what you do?

For the longest time, I hated sales, (yes that’s correct!). I dreaded trying to persuade customers to buy my product or convince them why I was better than my competitors.

I compared myself with other sales professionals and could never confidently sell or negotiate like them. It didn’t feel genuine, because I knew the ultimate goal was to close. I felt as though other companies or brands had more to offer and I could never live up to those expectations. Also, I was trying to fit in when honestly, I was meant to be different.

I had a conversation with God, and He changed my whole strategy by reminding me of my purpose. He made me realise that my purpose is to love, serve and show kindness to people I have an encounter with.

Wherever I am, my purpose is to leave people better than how I found them. It is to make an impact and leave my mark. To help people remember who they are and encourage them to be the best they can be.

It’s not about getting a quick sale or rushing to close that deal, it’s about building relationships and serving your customers, no matter which industry you are in.

Customers are not a money-making tool, they are human beings, they have feelings and also want to be heard and understood. It’s not always about the product you are offering to customers, it’s about selling yourself first, and once you’ve won their trust, then they will do business with you.

Love your customers and they will love you back. They can smell a desperate salesperson from far, the same way they can sense passion and sincerity.

If you serve a customer the best way you can and still don’t close that deal, then you can be satisfied knowing that you did your best and will eventually see the fruits of your work.

Let your customers remember you for the impact and role you played in their lives so that wherever they are, they will never forget the light and hope you brought into their lives.

There will always be a competitor offering a better product or service, but there will never be another version of you. That’s what makes you different.

Sell yourself!