Your personal brand as an author is how you sell or portray yourself in the public eye. It is the unique combination of your gifts, talents, skills, strengths, experience, character traits, and personality that make you unique. These traits will be a reflection of how the world sees you.
How do you build your brand identity as an author?
Start by defining your mission statement, your values, mandate, and your vision. When you have a clear vision of your end goal, it’s easy to use your skills to make it a reality.
Ask yourself the following questions:
- What do you want to be known for?
- What do you want to be remembered for?
- How do you want to make a difference in the world?
Build an organic presence
Set yourself apart by choosing a platform where your audience is likely to engage. If your audience is more active on LinkedIn, then invest more time building your brand there. Start an online community where your audience can have a sense of belonging. This will allow them to meet others who share similar interests and form new relationships. You can also use this platform to share insightful resources, spark interesting conversations, and brainstorm ideas.
Increase your value
Don’t stop growing! Identify gaps in your life that prevent you from advancing further. Continually transform yourself by gaining new knowledge. You can achieve this by learning a new skill and reading as much as you can. Also, remember to keep up with current affairs, always ask questions, and attend workshops or webinars.
Consistency is key
Learn to be disciplined and consistent, as it will keep you going when the motivation runs out.
You can practice discipline by having a daily routine to increase your productivity and using your time wisely. It’s also wise to get an accountability partner for areas where you need more encouragement. Accountability partners can also include finding mentors that will help you achieve your goals in different areas of your life, such as your health, career, financial and spiritual goals. Last but not least, remain true to who you are. Don’t get lost in trying to keep up with what everyone else is doing. Stay in your lane and be your own competition! There’s enough room for everyone so use your personal brand to set yourself apart from the crowd.